Spy Optic was created by a group of action sports and motorsports enthusiasts who immersed themselves in the culture they knew best. Key founders Mark Simo, Brian Simo and Beaver Theodosakis saw what was on the market for eyewear in 1994 and wanted to make sunglasses better. As authentic, well-connected action sports entrepreneurs, their unbridled enthusiasm for reinventing modern eyewear attracted the world’s best athletes from motorsports, surfing and snowboarding. Spy’s athletes became a huge and influential part of the Spy family and the team’s mojo combined with Jerome Mage’s innovative design sense helped fuel the brand’s rapid growth.